|Regular readers are probably throwing back their heads and laughing out loud.|
|I've got no buns in the oven, but I've sure got plants in the ground.|
Screengrabbed from Forbes.
If they know our names and address, then they certainly know that we are situated on an ordinary subdivision lot that cannot possibly support the "farm" for which they are marketing personalized apparel. But if they are as sophisticated as I suspect they are, they also recognize a farming wannabe when they see one, just as Target recognized a pregnant teenager. And pairing one's last name with a lifestyle aspiration is the ultimate appeal to vanity.
So did their exquisitely-sophisticated targeting work? Let's just say that, after staring wistfully at the postcard for several minutes, my husband admitted, "I wouldn't mind a hoodie."
|Let's take a closer look at that logo. There's a barn where a four-car garage currently sits, and a silo where the chimney ought to be. But otherwise, it is oddly reminiscent of a tract home property, isn't it? Especially if one is predisposed to view one's own property production potential through cauliflower-colored glasses, it's an irresistible juxtaposition.|